Online Marketing Solutions in Bangladesh

Online Marketing Solutions in Bangladesh

Online marketing, which is also called internet marketing or online advertising, is any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

Online marketing is a set of powerful tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.

Online marketing can deliver benefits such as:

• Growth in potential
• Reduced expenses
• Elegant communications
• Better control
• Improved customer service
• Competitive advantage

Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM).

Online Marketing is the art and science of selling products and/or services over digital networks, such as the internet and cellular phone networks.

The art of online marketing involves finding the right online marketing mix of strategies that appeals to your target market and will actually translate into sales.

The science of online marketing is the research and analysis that goes into both choosing the online marketing strategies to use and measuring the success of those strategies.

Digital marketing is the new age marketing method of the global realm. With internet finding its application and benefit in every aspect of life, marketing too has managed to not only create awareness or promote brands through it, but also give them a global platform to reach a wider customer base. It includes the following:

 Business networking sites such as LinkedIn
 Social media sites such as Facebook, Instagram and Twitter
 Email marketing
 Paid pop-up ads
 Blogs
 Click baiting URLs for viral content marketing

Although all the marketing techniques used in digital marketing appear similar, online marketing is a far more versatile mode of marketing than conventional one. 

Benefits of Digital Marketing over Traditional Marketing

Traditional marketing has its own advantages but there is no doubt that internet marketing has set a revolution ablaze. It has some clear winning benefits over traditional marketing and some of those are mentioned below.

1. Low Cost

2. Real Time Result

3. Brand Development

4. Non-intrusive

People do not purchase a newspaper to look at the ads or watch a television to be interrupted by commercials, hence usually advertisements featured through such media go ignored. However, with online ads, one has the power to choose to see an ad or not, participate in a social media discussion group or read or ignore a marketing email. Besides, you can also target a specific audience for these ads which. All of this makes these ads more wanted and far more likely to generate leads. Hence by being non-intrusive and non-annoying as opposed to the traditional marketing, digital marketing has more potential to give desirable results.

5. Greater Exposure

Any traditional form of marketing device, be it television commercials or a newspaper ad, can only cover a certain area or population sector of a region. As opposed to this, an online advertisement has the ability to reach out to a widespread population, even the whole of world.

6. Better Engagement

No traditional marketing mode, allows you to interact with your audience and really engage them with your brand. With such marketing channels you have to wait to gain response only after which can you take any further step. However, with digital marketing strategies, you can not only interact with your targeted audience in the real time, but also make prompt and fruitful steps based on their quick feedbacks. You can also engage your audience in chats and discussions for registering better brand presence and gain passive advice to improve your product or service. Of course, the latter means that you need to be available and invest in more time for the engagement through a PR team.

7. Quicker Publicity

Owing to real time results with digital marketing, you get instant publicity and even if you do not, you can instantly know which of your ad isn’t working. The debate for traditional vs. Digital marketing is out of question here since the former falls way behind in this regard due to to lack of such a scope. On the other hand, the latter works like a chain reaction giving you newer audience and earning you a newer customer with every passing nanosecond.

8. Works for Every Stage or Field

Digital marketing vs traditional marketing battle often falls in the winning hands of online marketing arena with certain benefits you cannot ignore with the former. Digital marketing allows even small businesses with a handful of staff members to expand their brand presence and manage advertising and marketing front, which of course cannot be held true with traditional marketing methods which renders the small businesses and start ups at disadvantage.

9. Easy Analytics

With digital marketing measuring the your marketing efforts becomes very easy and quick. You can instantly see which strategy is working and which isn’t through Google Analytics, besides other aspects too such as general trend, inbound traffic, conversion rate, interested audience, bounce rate and profit. This all makes the digital marketing vs traditional marketing debate, highly unfair by putting the former on the winning side by a wide margin.

Thanks,

Bangladesh Digital Marketing Solutions

Phone : 01919030679